The values can be linked by adding the UTM (Urchin tracking module) parameter to the link on the booking page.

Follow the steps below to build the link for tracking.

First define the UTM code to be added to the link.

UTM Source
This is where you label which site the booked meeting came from. For example, if you are running a campaign on Twitter, add "utm_source=twitter" to the link. The sample is Google.

Once you have determined the UTM code to use, after the booking page link, add "?" and add the UTM code separated by '&'.
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After adding UTM parameters to the URL, be sure to confirm them before submitting the booking. If you submit without confirming, the UTM parameters will not be applied.

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When UTM is set up, the following linkage and extraction is available.

※Only UTM Source can be linked to Salesforce.

※CSV can download the information set in UTM. Click here for details.

In Form Integration, you can add UTM parameters as fields to be registered in Google Sheets.

By selecting Add Item, you can configure the following information obtained through the booking form to be synced to Google Sheets: UTM Campaign, UTM Source, UTM Medium, UTM Content, and UTM Term.

This allows you to manage information about which campaigns or advertisements led users to make a reservation.

When a booking is made from the above URL, the Source will be automatically linked to the lead information.

The five UTM parameters (utm_source / utm_medium / utm_campaign / utm_content / utm_term) are stored as dedicated fields on the booking, up to 255 characters each.

Any other parameter (for example ad_id) can be received by having it filled in automatically on a custom question in the booking form.

To set this up, add a custom question to the booking page and make the question text exactly the same string as the parameter name. For example, if the question text is “ad_id” and the URL contains ?ad_id=12345, the value 12345 is entered into that question automatically.

*Because this is a question on the booking form, it is visible to guests. If the value should not be shown to guests, we recommend using the UTM parameters instead (for example, the ad name in utm_content and the ad ID in utm_term).

Jicoo reads the parameters on the URL of the Jicoo booking page itself. There is no feature in Jicoo that moves parameters from a landing page URL onto the Jicoo URL.

You need to implement this on the landing page: read the parameters from the URL the visitor arrived with, and append them to the Jicoo link or embed URL on that page. Once this is in place, you do not need to change anything in Jicoo when you add or replace ads.

Parameters are picked up both when they are added to a booking button link and when they are added to an embed URL. They are also kept in the URL as the guest moves through the screens, and are saved with the booking when it is completed.

*There is no plan restriction on collecting UTM parameters.